Farah Emara

Farah is the co-founder of FreshSource, the region’s first B2B agri-supply chain platform, leveraging technology to become the leading agri-supply chain platform in the MENA region, by changing the way fresh goods are sourced, moved and sold. Farah has extensive experience with start-ups and SMEs. Farah completed her Bachelor’s Degree in Business, Economic Development and Public Policy at Durham University and pursued a Master’s Degree in Management at the London School of Economics. Farah has worked in Procter & Gamble as the Head of the Strategic Communications Department as well as Entrepreneur Selection & Growth Manager at Endeavor. She has appeared as a judge on CBC’s Hona Al Shabab and was awarded the Obama Presidential Award.