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Business of Entertainment

Welcome to Business of Entertainment, the premier destination and the sole dedicated platform for the thriving leisure and entertainment industry in the Middle East and North Africa.

Our journey began with a vision to foster a vibrant digital hub that celebrates the diverse facets of growing leisure and entertainment in the MENA region. This amazing region has the fundamentals for a rich and expanding entertainment sector, thanks to strategic government investment, distinct heritage and cultures, and an engaged population.


As the Middle East’s leisure and entertainment industry looks to hit 14 billion dollars by 2028, we will bring you exclusive content including weekly news, audio-visual podcasts, and captivating interviews, as well as spotlighting various FEC’s, theme parks, water parks and mixed-use destinations from across the region. Whether you’re a business seeking a platform to showcase your offerings or an individual looking for the latest and greatest in leisure and entertainment, we’ve got you covered.

With 41 billion dollars’ worth of active projects currently underway across the Middle East, Business of Entertainment is committed to staying at the forefront of industry trends and innovations, ensuring that our platform evolves alongside the dynamic landscape of leisure and entertainment in the MENA region.

Whether you’re here to explore, engage, or showcase, we are your dedicated partner in the pursuit of leisure and entertainment excellence in the Middle East and North Africa.

Contact us today to learn about the collaboration possibilities between Business of Entertainment and your brand.

Upasna Barua
Founder & Editor in chief
Email: upasna.barua@misonika.com